Interviewing 101: Strategies for a Successful Outcome

April 3, 2024

In March 2020, the corporate world underwent a shift as the world grappled with the onset of the COVID-19 pandemic. Among the most significant changes was the adoption of remote work. One aspect largely impacted by transitioning to remote work was the interview process. Hiring managers found themselves in a new reality, where traditional face-to-face interviewing turned into virtual meetings conducted via platforms like Zoom and Microsoft.

Fast forward four years, remote work remains a dominant force, however some companies are beginning to return to onsite work or adopt hybrid models. The interview process now presents a variety of interview formats, ranging from fully virtual to traditional onsite meetings.

Amidst these changes, one constant remains: the need for job seekers to stand out in interviews, regardless of the format. Whether it’s a virtual meeting, a phone call, or an in-person encounter, here are some tips and tricks to help you shine:


Before the Interview

  • Do your research.
    • Find out the kind of business the company does, how big it is, and how it has been performing. Check to see if they have been in the news lately.
    • This is also a good time to research the person/people you will be speaking with and their titles.
  • Review your resume.
    • If you’re interviewing for a job that requires a skill that you haven’t used in a few years, take a few minutes and brush up your knowledge.
  • Prepare a list of questions.
    • If the client asks, “Do you have any questions for me?”, be prepared with a couple of questions.
  • Dress Accordingly 


During the Interview

General Tips

  • Keep positive body language.
    • Nod and smile to show you’re listening. Avoid fidgeting and touching your face/hair.
  • Turn your TELLING into QUESTIONS whenever possible.
    • This allows you to learn about them while also adding credibility. Once you learn more, then your TELLING will be more targeted.
  • If possible, get the Hiring Manager to talk about his/her challenges.
    • Ask what kind of a person he/she is looking for and why. Understand before you present yourself.
  • Match your style to the Hiring Manager.
  • Be sure to clarify and narrow down the questions if necessary.
  • Don’t go on talking too long without stopping to check in with the client.
  • Look for their PAIN (big challenges/what keeps them up at night) and then address it. Example: “What would my two biggest obstacles be if I joined the team today?”

Video Interviews

  • Find a quiet location with a clear background.
  • Join the video call 5-10 minutes early to ensure all technology and links are working.
    • Familiarize yourself with the chosen platform beforehand and join the interview early.
  • Maintain eye contact.
    • Avoid the instinct to look directly at your interviewer on the screen while you are answering a question. Instead, when you speak, you want to direct your gaze at the webcam.
  • Speak slowly and clearly. Show energy and enthusiasm at appropriate times.

Onsite Interviews

  • Arrive early! Make sure you know the address and where you need to be beforehand.
  • Maintain eye contact.
  • Don’t take a lot of notes. If you get the job, you will have plenty of time to take notes.
  • Leave your phone, laptop, etc. silenced and put away.
  • Ask for business cards.
  • Bring two printed copies of your resume.


End of Interview

  • Summarize key points of match/strength.
  • Ask your prepared questions if time permits.
  • If it feels right, express your interest in the role.
  • Don’t be afraid to ask about the next steps.


After Interview

Write a thank you note afterward. If there were multiple interviewers, write one for each.